About

At 50,000feet, our work is a direct result of the strategy that initiates it. Once underlying business objectives are achieved, we provide our clients valuable insight into the path toward higher altitudes while offering inspiration for future creative flight.

Mission

INTEGRATED

Everything we do works together to achieve our clients’ objectives.

STRATEGIC

Our planning sets the stage for compelling executions and tangible results.

BRAND

Building strong brands and customer relationships is the best long-term strategy.

COMMUNICATIONS

Our work is engineered to send a message and inspire action.

Vision

COLLABORATION

We strive to be a partner who knows our clients’ businesses.

CREATIVITY

We create impact that breaks through the clutter.

SERVICE

From start to finish, our attention to detail never wavers.

HUMILITY

We take our work seriously—not ourselves.

Capabilities

50,000feet offers a range of strategy, creative and technology services across media, designed to change the way brands do business.

Brand

Brand Strategy
Brand Architecture + Naming
Identity Design
Brand Expression
Launch (Brand + Product)
Programs
Implementation Programs
Governance

EXPERIENCE

User Experience Design
Human-Centered Design
Advertising
Promotional Campaigns
Bought, Owned + Earned Media
Content Studio
Shopper/Retail Marketing
Environmental Design
Sales Enablement

STRATEGY

Research + Insights
Positioning
Content Strategy
Product Marketing
Service Design
Communications Planning
Campaign Development

DIGITAL

Channel Strategy
Mobile + Desktop Engagements
App Development
Implementation Strategy
Information Architecture
E-commerce
System Architecture

Methodology

Our process is dictated by the desired outcome, not the path of least resistance. Using an interdisciplinary approach, we combine business intelligence, industry acumen and consumer insights—delivering immersive creative solutions that move markets.

Every engagement begins by identifying user needs and strategic opportunities. We then consider each aspect of the brand experience, including our interactions with technology, media and one another. Authenticity leads to credibility. Credibility leads to desirability. And desirability is the essence of loyalty. This is how our work creates the greatest impact possible.

TEAM

One of the largest independent creative agencies in Chicago, 50,000feet is led by four Principals: Michael Petersen, Ken Fox, Chris Prescher and Jim Misener. Just as involved as they were on day one, the guys contribute in meaningful ways to the 50k culture and the work the agency produces. From art to finance, they are perfect complements.

MEET THE TEAM

Community

At 50,000feet, we believe we’re only as good as the friends we keep. Our partnerships are infinite sources of inspiration, because day in and day out these nonprofits, community builders and go-getters are making much-needed dialogue and taking action.

Our Involvement