At 50,000feet, your heart beats faster. Your mind is focused. Attention to detail is critical. Communication is clear. You see things differently. You are free and weightless. 50,000feet was founded in 2001 for a simple reason: we saw a better way to do great work. We realize that the broader our perspective becomes, the stronger our ideas grow. As our expertise has expanded into strategy and technology, our creative has soared even higher. Today, we continue to push limits, challenge assumptions and deliver the results our clients expect. Onward and upward.
At 50,000feet, our work is a direct result of the strategy that initiates it. Once underlying business objectives are achieved, we provide our clients valuable insight into the path toward higher altitudes while offering inspiration for future creative flight.
Everything we do works together to achieve our clients’ objectives.
Our planning sets the stage for compelling executions and tangible results.
Building strong brands and customer relationships is the best long-term strategy.
Our work is engineered to send a message and inspire action.
We strive to be a partner who knows our clients’ businesses.
We create impact that breaks through the clutter.
From start to finish, our attention to detail never wavers.
We take our work seriously—not ourselves.
50,000feet offers a range of strategy, creative and technology services across media, designed to change the way brands do business.
Brand Architecture + Naming
Identity Design Brand Expression
Launch (Brand + Product)
User Experience Design
Bought, Owned + Earned Media
Research + Insights
Mobile + Desktop Engagements
Our process is dictated by the desired outcome, not the path of least resistance. Using an interdisciplinary approach, we combine business intelligence, industry acumen and consumer insights—delivering immersive creative solutions that move markets.
Every engagement begins by identifying user needs and strategic opportunities. We then consider each aspect of the brand experience, including our interactions with technology, media and one another. Authenticity leads to credibility. Credibility leads to desirability. And desirability is the essence of loyalty. This is how our work creates the greatest impact possible.
One of the largest independent creative agencies in Chicago, 50,000feet is led by four Principals: Michael Petersen, Ken Fox, Chris Prescher and Jim Misener. Just as involved as they were on day one, the guys contribute in meaningful ways to the 50k culture and the work the agency produces. From art to finance, they are perfect complements.
At 50,000feet, we believe we’re only as good as the friends we keep. Our partnerships are infinite sources of inspiration, because day in and day out these nonprofits, community builders and go-getters are making much-needed dialogue and taking action.Our Involvement