Golf Bless You

Who better to tell the story of the Wilson Staff DUO golf ball than the dedicated engineers who designed it? Enter Frank Simonutti, Wilson Staff’s Global Director of Innovation for Golf Balls, an engineer’s engineer who eats, sleeps, lives and breathes golf balls. Wilson Staff asked 50,000feet to create a broadcast spot featuring DUO and the rich story behind it. The spot highlights the technology at work in every DUO ball while claiming Wilson’s role as a game-changing innovator. With Frank’s tireless pursuit of perfection and golf balls and drop tests permeating his life at home, at Wilson, on the road and back again, the spot shows how his dedication, like DUO’s performance, is unflagging. Golf bless you, Frank.