D300 Drivers: Right Light at the Speed of Light
Wilson Staff is serious about distance, and D300 drivers came to play. Featuring a lighter club head and micro vortex generators, D300 drivers deliver accelerated swing speeds minus the shoulder torque. In this spot, we map a soundscape of jet engines and dragsters to key product features, positioning D300 drivers as the ultimate distance machines.
Duo: “Let’s Be Frank”
The DUO story could be summed up in three words: stuff of legends. Not only was Wilson Staff first to enter the low-compression technology pool, but they remain the best. In this DUO spot, we feature another Wilson legend alongside DUO—Frank Simonutti, Global Director of Innovation for Golf Balls—who shows us what it takes to make DUO.
D300 Irons: The Next Generation of Flex
Distance: it runs in the D300 family. Like the D300 drivers, D300 irons are distance machines that add more power to play through thoughtful innovation. From FLX Face technology to heel-toe weighting, the irons unite distance, control and PGA Tour pro validation in this yardage-fueled spot. Vroom, vroom.
C200: The Face of Generation Flex
The all-new FLX Face technology in the C200 series of irons was a game-changer—which Wilson parlayed into a strong PR campaign. In this spot, we simply let the critical acclaim and PGA Tour endorsements do the talking.
In a market where sensational claims are the norm, special care must be taken to win over skeptics. Using exploded CGI renderings, this spot unpacks the underlying technology that makes the C200 series’ incredible distance and control possible: FLX Face.
In a classic case of line extension, the original Wilson Staff DUO golf balls were joined by the DUO Spin (distance + extra spin) and DUO Urethane (distance + maximum spin) varieties. Targeting experienced golfers and golf pros, this spot provides quick, easy-to-grasp positioning for the entire line.
Duo: We Own Soft
As a complement to the sub-brand positioning piece, this spot offers high-level positioning for the entire DUO line: long-distance performance for tee and approach shots, made possible by the balls’ uniquely soft construction.