Mike Petersen
Principal, Executive Creative Director

Mike is a founding Partner at 50k, with more than 20 years of experience overseeing engagements with some of the world’s most respected brands. A graduate of Northern Illinois University, Mike combines his formal education with personal experience as a rider, golfer and active lifestyler to bring a well-rounded perspective to the work he and the team create. With a portfolio that covers everything from identity design and packaging to cross-platform campaigns and digital experiences, Mike has led award-winning projects, delivering results for 50k’s clients. He has developed the agency’s broadcast and motion capabilities while also helping integrate technology across all teams.