Talking Shop

Actions speak louder than words—although they often work better in tandem. To offer professional photographers a more practical look at the benefits of Sony Alpha mirrorless cameras, the Sony-produced Inside The Pack video series compiles interviews from campaign shoots, offering more technical product explanations and acting as a companion to the Sony The Power of the Moment integrated campaign. Highly acclaimed since its debut, the Sony Alpha series of mirrorless interchangeable lens cameras has made inroads within the industry, moving from challenger to incumbent in record time. Building on this momentum, Inside The Pack gives Sony Artisans David McLain and Gabe Rogel a platform to speak candidly about how Sony helps them elevate their craft. The series has gained serious traction on social media while creating a more compelling online experience. So that's one way to get people talking.