A company’s brand is one of the most valuable assets on its balance sheet. And we’re not just saying that because we’re in the business of making the world’s most respected brands even bigger and better. On April 27, 2017, the Chicago chapter of the American Marketing Association will host its annual Brand Smart conference, where strategic marketers, creatives and technologists will immerse themselves in a robust and rewarding day of all things brand. 50,000feet is proud to be a sponsor because it represents the coming-together of our passions, colleagues and wide-ranging perspectives. This year’s theme, The New Brand Journey: A Day of Master Classes, includes a lineup of leaders from finance, healthcare, retail, education and communications, providing a forum for dialogue on best practices and trends in strategy, expression and activation. The event builds on Chicago AMA’s rich 75-year history of delivering cutting-edge marketing programming and connecting marketers across all disciplines and industries. Please join us on April 27, and be a part of the conversation. See you then.