Teed Up

50,000feet teamed with Wilson Staff to develop a campaign for the launch of the brand’s innovative C200 irons and DUO family of golf balls. Engineered to deliver distance and control, the new Wilson Staff irons have the most revolutionary distance technology ever, employing an unconventional new construction to help golfers bring their A-game with every stroke. At the core of the design is Wilson Staff's proprietary, breakthrough FLX Face Technology, which minimizes contact points and maximizes face flex upon impact. Shot north of Phoenix with Maday Productions, the platform provides the story for showing what makes the clubs so unique. Starting with resin prototypes and engineering data provided by Wilson Staff, Clutch Studios built high-resolution 3D models of both the C200 iron and DUO golf ball. Clutch's CGI, flawless video work from Terry Maday and 50k creative direction combined to create a memorable, go-to-market spot. Broadcast first on the Golf Channel, the video continues to be shared on social media, helping Wilson Staff garner even more outstanding reviews. The C200 introduction might best be captured by PGA Tour Pro Kevin Streelman when he says, “Distance is the difference.” Go the distance we did.