Soft Touch

Golf is hard, but the innovation behind your game doesn’t have to be. Wilson Staff proves this with the world’s softest family of golf balls. Driven by 20 years of research and testing, the DUO family's low-compression technology offers players the ultimate in distance, control and feel. To unpack this engineering feat, we teamed up with Maday Productions and Clutch Studios to create two 30-second broadcast spots. The first highlighted the Wilson Staff DUO and its groundbreakingly-low 29 compression rating. The second showcased the complete family: Wilson Staff DUO, DUO Spin and the new DUO Urethane. High-resolution CGI by Clutch illustrated the family's technology while Maday’s inspired camera work captured the action—and 50k’s direction, strategy and script told the story. First airing on the Golf Channel, the spots continue to gain traction on social media and at trade shows and special events. The long and short of it is this: the game’s hard. The ball isn’t.