How do we build something that stands the test of time? What is disruption really if everyone’s doing it? Are we living in a post-digital world? On April 26, 2018, the Chicago chapter of the American Marketing Association will host its annual Brand Smart conference, bringing together futurists, researchers, designers and experts to discuss branding in this bold new era. 50,000feet is proud to sponsor the event, as it checks off a number of our most beloved boxes: collaborative thinking, cultural currents and the business of brand, obviously. This year’s theme, Brand Reinvention in the Age of Disruption, speaks to the opportunities—and challenges—that emerging technologies like artificial intelligence and blockchain present. We look forward to contributing and taking away new perspectives that will pave a strategic path for the future. Join us.