Method Acting

Here’s a thought—several, actually. Welcome to a new 50k video series completed in partnership with Northwestern’s Medill School of Journalism, Media and Integrated Marketing Communications. The videos feature several of the brands we’ve helped create, some of the high-flying adventures we’ve taken through the years and an inside view into how (and why) we do what we do. In the first of the series, we share our work with Monark, a brand that has grown to be one of the largest luxury appliance retailers today. See how we tell the Monark story through a system of symbols, logos, palettes, products, websites and environments, all relating back to the basic ideas that lie at the heart of the brand. We’re proud to have had a hand in who Monark is today and are excited to watch who they’ll be tomorrow.