There’s no denying it. Social media isn’t going away but rather is becoming more sophisticated and even more pervasive. We’re compelled to snap, share, rant and rave to whomever will listen and wherever our quote unquote friends are. We’ve all adopted an always-on lifestyle because that’s what having smartphones in our pockets demands of us. Knowing this, advertising on social media has become a lucrative (and vital) part of brands’ creative and business strategies. Our clients often approach us for our perspective on the social space, so we’ve developed a handy guideline that identifies trends and best practices and evaluates the opportunities by channel. For a copy, email firstname.lastname@example.org. We’re not anti-social and happy to have a convo with you.