With every venture, there lie countless possibilities and perspectives to consider. And while awards aren’t usually in mind, the recognition is a welcomed affirmation of our craft. Honoring excellence in design, the annual HOW International Design Awards celebrate and showcase industry-moving commercial work. This year 50k is proud to have two projects selected among 1,400 entries as 2018 Merit winners. 50k’s recognized work includes Sappi’s The Reflected Works, an online and in-print archive of the paper company’s advertising materials dating back to 1910. Also selected, Let’s Be Frank introduces Wilson Staff’s Global Director of Innovation for Golf Balls, Frank Simonutti, to shed light on the technology and testing at play with every ball. The video was also recognized at the Platinum level in the 2018 Graphis Advertising Annual. With each award, our team accepts the opportunity—and the challenge—to continue to bring our work to heights previously unreached. As the saying goes: onward and upward.