With every endeavor therein lies countless perspectives to consider, problems to solve and promises to keep. And while success is never guaranteed, most often it’s achieved by finding one’s voice, remaining true to one's vision and believing enough even to begin in the first place. Because belief forebears knowledge, knowledge kindles desire and desire spurs action. At 50,000feet, principle informs everything that we bring into this world—whether that principle is unwavering trust in design’s real power or our commitment to collaboration of the deepest and most honest variety. Our greatest journeys begin by believing in our ambitions and challenging our fears. So join us in living 2017 like it’s our best adventure yet. Because it really is.