RHR International

Identity

Breaking out of RHR’s more-traditional associations and symbolizing movement and forward-thinking, the new identity for RHR is simple in its execution, representing the multi-faceted nature of the important work that the company does for its clients. The mark itself utilizes several values of a rich red while the extended color palette is vivid, bold and energetic.

Identity System and Print Collateral

A brand’s identity is often a reflection of its heritage, a symbol of its longevity and trustworthiness. But there come times when reinvention is necessary, which is why RHR tapped 50k to help reposition the brand through compelling, updated materials that would reaffirm the company’s relevance and position in the marketplace.

Website

Credible. Confident. Professional. The clean, bold design of RHR’s website gives you a good idea of how this company sees itself. Look a bit closer, read some of the text, and you can see why—this is a group that moves the business world through the precise application of knowledge. Creating the site’s look, feel and content was a natural for 50,000feet, because we understand the expert mindset.