Changes in business strategy have a complicated ripple effect on brand strategy. Ahead of a coast-to-coast merger of three separate appliance distributors, 50,000feet was brought in to create a new, consolidated brand. The result: Monark Premium Appliance Company—one of the largest names in luxury homes today.
Monark reimagines the way that builders, developers, designers, architects and homeowners shop for premium appliances—offering unrivaled selection, expert advice and attentive service.
In addition to naming and logotype, 50,000feet created the full suite of essentials for the brand—from letterhead to business cards to signage.
Part sales piece and part change management tool, the Monark brand book was conceived as a platform for revealing the new brand identity and laying out a long-term vision for the company.
To ensure the consistency of branded communications across platforms, channels and media, 50,000feet crafted the official brand guidelines for Monark—detailing everything from logotype usage and print layouts to imagery and brand voice.
We also developed a new website to reinforce a consistent experience from showroom to online. Featuring both mobile and desktop versions, the site's crisp, lux design is balanced with a practical UX relevant to trade and consumer alike.