Monark

Overview

Monark reimagines the way that builders, developers, designers, architects and homeowners shop for premium appliances—offering unrivaled selection, expert advice and attentive service.

Monark Identity System

In addition to naming and logotype, 50,000feet created the full suite of essentials for the brand—from letterhead to business cards to signage.

Monark Brand Book

Part sales piece and part change management tool, the Monark brand book was conceived as a platform for revealing the new brand identity and laying out a long-term vision for the company.

Monark Brand Guidelines

To ensure the consistency of branded communications across platforms, channels and media, 50,000feet crafted the official brand guidelines for Monark—detailing everything from logotype usage and print layouts to imagery and brand voice.

Monark Website

We also developed a new website to reinforce a consistent experience from showroom to online. Featuring both mobile and desktop versions, the site's crisp, lux design is balanced with a practical UX relevant to trade and consumer alike.