Despite the increase in legalization and the evolving attitudes of consumers, pot is still pot; and with that connotation comes a challenge: developing a brand experience that raises awareness, shifts perception and changes behavior across consumer audiences.
50,000feet began work with PharmaCann to develop a brand that challenges the outdated stigma around cannabis and encourages medical and recreational consumers alike to access their best life. With a clear message—from name to image—we reinforced that cannabis has a well-deserved place in the health and wellness marketplace.
A detailed guideline established ground rules for expressing the Matter brand across applications, helping yield maximum consistency in all forms of brand advocacy. From wordmark to color palette direction, the result ensures that Matter’s integrity can be maintained by all stakeholders and partners.
Our concept for Matter’s packaging looks more in line with health and wellness products rather than a conventional stoner offering. And that’s exactly the point. The recognizable and easy to digest outer sleeve and container welcomes consumers to understand and identify with the brand and the components associated with each unique cannabis type.
Additionally, 50,000feet created assets for the Matter print experience. Positive and artful in their expression, the business cards and letterheads reaffirm the Matter brand.