Since 1864, Irvine Company has been making a name for itself through dedicated partnership and stewardship across its 500-plus properties in California. To make its mark in Chicago, the privately-held real estate investment company selected 50,000feet to bring local life and voice to its Trophy office towers in the Loop.
We created a name and identity for these premier buildings, uniting them under the strong tradition of Irvine Company while giving them room to make an impression of their own. Enter The Chicago Collection—here now and here to stay.
Presenting a new identity to the world starts with clear communication. For business cards and letterhead, we created a clean and simple look with a pop of color to signify The Chicago Collection’s distinct properties.
To highlight the unique personality of each of the properties, we created lookbooks showcasing their respective amenities, architecture and attitudes, expressed through dramatic photography and vivid language.
Irvine Company believes that where you work should inspire what you do. To give prospective tenants a glimpse into the Irvine experience, we designed and installed custom tour suites complete with artist renderings, bold signage and curated furniture, all framed by stunning city views.
The story of The Chicago Collection extends beyond the buildings to the city itself. To capture the energy of each landmark location, we created a video series of commutes, tracing Chicago’s beauty, complexity and ambition by bike, train and car. Here, you have arrived.