To amplify BBVA’s reputation in commercial payments, 50,000feet partnered with Mastercard to position BBVA at the forefront of innovation, developing a platform supported by brand, messaging and sales enablement strategy and a robust suite of digital, print and interactive applications, including an animated video series and ROI calculator.
50,000feet helped BBVA Compass launch Spend Net to serve the changing needs of businesses. The name itself speaks to products and services that, while leading-edge as standalone offerings, connect to deliver greater value and transform Accounts Payable. We developed the brand platform to drive BBVA Compass’ vision, establishing a foundation for the organization’s identity, messaging and visual presentation.
Aligning stakeholders on the use of branded elements, 50,000feet created a style guide to enable cohesive and consistent expression across applications. The guidelines offer practical advice, general suggestions and specific rules for usage of brand identity, color palette, illustration style and tone of voice, ensuring that the BBVA Compass Spend Net brand maintains its integrity.
50,000feet created a modular suite of sales enablement tools with an emphasis on streamlined, efficient and flexible selling. The concepting and design of materials supported our larger marketing planning efforts, introducing the brand to both new and existing customers as a solution-led bundled offering.
BBVA Compass tapped 50,000feet to create a compelling online experience for building awareness of and engagement with Spend Net Commercial Payment Solutions. Our design employs a UX strategy accounting for interactive resources and tools that drive requests for more information and capture qualified leads throughout the site.
50,000feet partnered with animation studio Bien to storyboard the BBVA Compass Spend Net narrative, using brand illustrations brought to life through video. With an overview video that captures the full spectrum of solutions along with supporting product-level vignettes, we developed a framework that is scalable and shareable, conveying a consistent, relevant value story across three parts.
50,000feet developed a tool that calculates the savings generated by moving from checks to card payments. By visualizing the compound effects of certain decisions that customers make in regard to Accounts Payable, we were able to help customers understand the benefits offered by the holistic solutions from BBVA Compass.